Bay Tourism Association

 
Chair, Roger Carter.  Management, Marketing and Industry liaison with special responsibilities for the Lune Valley    Contact:  hornby.carts@ic24.net or Tel 015242 22283
 
Vice chair. Elaine Charlton . Finance and special responsibilities for Lancaster & District & Carnforth. Contact:  elaine.sweetland@googlemail.com
 
Paula Ross-Clasper: Membership Secretary. Administration, organization and communications.
btamembership@yahoo.co.uk   Tel 07811 284921
 
bay tourism assoc. logo 
 
Founded 22 yrs ago during European Tourism Year as the Lancaster and District Tourism Association by group of hoteliers & restaurateurs. The LDTA introduced many initiatives including annual awards for members, access to training and social networking events.
 
In recent years, working with Lancashire and Blackpool Tourist Board it has now become a proactive tourism marketing organisation and in December 2009, following a review of business activities and rebranding exercise, it re launched as Bay Tourism Association.
 
In March 2010 the association was joined by Morecambe Hotel & Tourism Association in an affiliation of membership in order to improve and strengthen the representation for Morecambe and district within the brand.
 
Members are drawn from all strands of tourism related businesses-accommodation, catering, retail, media, The Arts, attractions, destinations and services.  Almost all are from the private sector but not exclusively e.g. Lancaster Castle, City parks and markets and museum services etc...
 
It exists primarily to represent the interest of its members and to promote, develop and support tourism and grow the visitor economy in North Lancashire as a whole and specifically in Lancaster, Morecambe, Carnforth and Lune Valley.
 
Member benefits include lobbying, training, advice, recruiting and social networking dealing with shared problems and exchange of good practice.
 
The Executive meets at least once per quarterly and holds full member meetings at intervals during the year... There is representation at conferences, exhibitions and local government liaison and joint marketing and research initiatives by the executive.
 
Bay tourism Association caters to residents, visitors and tourists. Essentially it is a one stop contact for all matters relating to the visitor economy and tourism business in the North Lancashire catchment area...